I thought I’d kick off our new blog with a quick introduction and background on GET IT Mobile and how we got to where we are today.
Before GET IT - and even before the mobile world was taken over by iOS and Android devices - my former company created mobile apps and licensed content for feature phones. We did well, especially when we could convince the wireless carriers to feature our content prominently in their storefronts. But the really frustrating part was that there was no way to take marketing into our own hands and promote our content ourselves. GET IT Mobile was born from that frustration.
Today GET IT continues to evolve and grow more powerful, but at its core, GET IT makes it really easy for users to get and share mobile apps from anywhere. For our partners (media companies, app publishers, agencies, and brands), our mission is to provide a marketing and engagement platform to help them convert their audience to mobile while keeping the focus on their brand. Directing users to an app store shouldn’t be like sending them into Wal-Mart with shelves piled high with competitors’ products. They should quickly and easily be delivered directly to the app with no concern about whether they’re in the right store or have the right device. And at the end of the day, our partners need solid information on how their promotional efforts are working, so we provide detailed analytics showing how users interact, how many reach the content on their device, and even how many installed and used the app.
We continue to innovate and have recently launched new features including a revolutionary method for tracking installs and usage and the ability to expand reach by using our platform to build and optimize search engine advertising. We’ll cover these and other topics in more depth in future blog posts.
We’re just getting started and as the mobile world continues to evolve, so will we. We hope you find the blog interesting and check back often as we share our thoughts on what we see, hear and experience in the marketplace.
- Chris Tanner, CEO